A brand is a story told so successfully that it turns into a success story. A brand is no different from a protagonist telling a story of its own. It is how well a brand justifies its story that decides how well people connect with it.
Every great brand is like a great story. - Kevin Plank 

 What makes a brand, a recognizable brand? It’s exactly what makes a person remarkably identifiable, personality.

Brand personality is a set of traits that a brand encompasses and represents, much like human characteristics that define its entirety. It is the art of personification at its best.  A brand’s personality lays a foundation in the making of a brand’s image. It is a brand’s personality that decides its target audience and who it wishes to seek out to and fasten knots with. People connect with and are loyal to brands that they resonate with, the brands that possess a personality similar to theirs.

What makes an organization, a company or even an institute a brand is nailing a prim and proper personality and keeping up with it. This is attained through thorough brand management. What a brand stands for has a lot to do with how well the brand stands out among other contemporaries. Many brands possessing and professing a similar brand personality coexist, but how well they are able to justify and make their products or branding fall in line with it, is what accentuates their personality as the best and make a remarkable place in the market as well as the hearts of the kindred brand enthusiasts. 

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product. - Elon Musk

Some of the renowned categories of brand personalities are excitement, sincerity, ruggedness, competence and sophistication. These are personalities that tackle a very specific audience, pertaining to their beliefs and likeness. Many brands create very unique and individualistic personalities like rebel, conqueror or benevolent. More often than not, brand personalities are molded and a substance of the personalities of people managing them. However, these comprehend many sets of traits adding up to a larger picture comprising of the outlook and portrayal of the brand’s image. How well a brand is able to consistently define and substantiate its personality is a very crucial aspect leading to its overall universality and marketability.

To conclude, who would more likely buy a motorbike that sways away peace and is all about excitement and vigor? Harley Davidson’s brand personality encompasses ruggedness and rebel. Whether the brand’s personality defines the audience or the audience defines the brand’s personality is subjective. Brands either make an impact loud enough to be heard by their admirable target audience or listen to their audience and make up an admirable personality.

Defining a unique brand personality or identifying with their potential audience’s personality is always a decision that a brand must perfect to make a promising brand persona.